Social Media and Public Relations seem to run alongside each other these days. Building your brand reputation is not as straightforward as it used to be. It is not as simple as putting a press release across the wire and trusting that multiple newspapers will pick it up.  Honestly, you are not certain that your audience even reads a newspaper. Social Media and Public Relations can be daunting and overwhelming, but it does not need to be so. We evaluate how PR and Social Media professionals are using platforms to achieve real results when dealing with business-to-business relationships, so you don’t have to.